Dubai : Annual campaign helps reduce citizen’s electricity bill

Aerial view over Dubai with Index Tower, Emirates Towes and the Sheikh Zayed Road skyline sitting in a thick fog blanket in front of a red sunrise and blue sky. Dubai, United Arab Emirates

In an effort to raise awareness for adopting a sustainable lifestyle, rationing electricity and water usage, protecting the eco-friendly environment, and reducing Dubai’s carbon footprint, Dubai Electricity and Water Authority (DEWA)  has just launched its annual Peak Load campaign.

In line with the campaign’s goals, Dewa seeks to educate customers with methods that contribute to reducing the load on the power grid, one of which includes using appliances outside of peak load hours.

The public will have to cut down energy during the peak load period from 12 noon until 6 pm in the summer. They also need to reduce their electrical appliances that consume big amounts of energy. However, to reduce the pressure on the electric grid, electrical appliances should be used outside the peak loud hours.

According to Saeed Mohammed Al Tayer, MD and CEO of Dewa, Dewa is working to implement the Demand Side Management Strategy to their projects as an effort to reduce energy demand by 30 per cent by 2030 and carbon emissions to 16 per cent by 2020 respectively. It will also encourage the citizens to have a healthy and rational lifestyle, to ensure the sustainability of these resources for generations to come.

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